GUIDED BY VISIONARY LEADERSHIP, THE CHC ALLIANCE EMERGES AT THE FOREFRONT OF LUXURY HOSPITALITY. SPEARHEADED BY OUR FOUNDER PRESIDENT, FRANK M. PFALLER, AND BRILLIANTLY CO-LED BY MICHEL MEIN, CEO OF THE SEVENTH ART GROUP, OUR ALLIANCE STANDS TALL, FORTIFIED BY THE WISDOM AND EXPERTISE OF SOME OF THE GLOBE’S MOST EMINENT INDUSTRY LUMINARIES. TOGETHER, WE COMMIT TO NOT JUST SHAPING, BUT RESHAPING THE FUTURE OF LUXURY HOSPITALITY, SETTING UNPARALLELED BENCHMARKS OF EXCELLENCE AND INNOVATION. WELCOME TO THE ALLIANCE WHERE LEADERS CONVERGE TO CRAFT THE EXTRAORDINARY.